New Delhi : Thali, the traditional Indian platter consisting of a variety of home-cooked delicacies, has donned a corporate avatar thanks to the biggest regional cuisine chain in the country.
Khandani Rajdhani, which has 30 outlets in 19 Indian cities and in Oman, has introduced new breakfast and weekend platters apart from improvising on its lunch and dinner thali.
The image makeover is aimed at the ever-growing population of young professionals who are on the move and looking for a quick bite of hearty, guilt-free food.
“It (thali) is becoming India’s regional brand ambassador in the world of quick eats and business bites, which for millions of green Indians across the world translates into a ‘shuddh shakahari masaledaar ghar ka khana’ (pure vegetarian, spicy, home cooked meal) at an affordable price,” said Aji Nair, assistant vice-president (food and beverages) of Mirah Hospitality, which manages the eatery chain.
The menu is controlled by Mumbai, where the chefs from across the country meet once every month to decide on the spread. “I am fastidious about the quality of water because it gives colour and texture to desert food,” the chef said.
The chain, whose thali business has been growing by nearly 20 per cent annually, targets between 15,000 and 18,000 platters at its Scindia House outlet, vice-president Nair said.
By Madhusree Chatterjee