The special skills of business broking


Ahmet Ali, Director of AA Business Brokers, speaks about how attention to detail and rigorous systems helped his business thrive in the aftermath of the global financial crisis

It takes a special combination of skills to sell a business, and it would appear that Ahmet Ali, Director of AA Business Brokers, has them all.

He brings diplomacy and discretion to business deals from his long and successful career as an Australian Diplomat. He understands small businesses because he’s owned and run a Tattslotto agency, a news agency and a licensed post office. Today, AA Business Brokers dominates the Victorian market place in the sale of high quality franchises and business and is the preferred selling agent for dozens of franchised brands and hundreds of private sellers.

“I put our success down to our attention to detail, rigorous systems and our integrity,” says Ahmet.

“We are passionate about the work we do and strive to achieve the best results possible for both our vendors and buyers. Our clients just keep coming back to us because they know we offer total commitment to achieve their commercial and business goals,” he adds.

Ahmet and his wife Vesna started the business in June 2007 and quickly moved it to their current location in Lorimer St, Docklands (Yarra’s Edge). They are also very happy residents at Yarra’s Edge. “We wouldn’t live anywhere else,” Vesna says. “We just love it here.”

Vesna too has had an interesting career in retail and distribution as well as some senior public service positions. The business now employs a team of business sales consultants with a wide variety of specialties and strengths. “While our bread and butter comes from franchised businesses across all sectors, we do sell all types of businesses, from under 50k to over $10 million,” says Ahmet, and adds that while the businesses may differ, the fundamental principles remain the same.

“It’s about being committed, accountable, professional and honest,” Ahmet said. “If you get those things right, everything else falls into the place and the sales continue to grow.”

AA Business Brokers thrived in the aftermath of the global financial crisis – a time which was particularly tough on small hospitality businesses. “I’m not saying it was easy, but we kept focused on the customer and the customer’s needs,” Ahmet said. “In the end, the dedication has paid off and we have a very dedicated following to show for it.”

Ahmet said his firm was equally qualified to help both potential business buyers and vendors looking to sell.

“We are very happy to meet and advise anyone in the strictest confidence on a no obligation basis,” he said.

“It’s far better to get a realistic appraisal from us before you start than to go down a long and difficult path only to be disappointed at the other end.”

Ahmet and his team of specialists can be contacted at their Docklands office at Suite 88b/ 90 Lorimer St on 9645 2988 or 0400 650 770 or email