Representing the manufacturers of Australia's industrial heartland


The South East Melbourne Manufacturers Alliance (SEMMA) is a bold initiative by a broad range of regional manufacturers to form an independent association, to represent their interests. It currently has a membership base in excess of 200 companies.

SEMMA, as an independent body, hopes to influence State and Federal governments apolitically on all issues directly relating to manufacturing, while promoting the manufacturing capability of the region. “We hope to facilitate collaboration both within and outside the region and identify local and international business opportunities for members both individually and collectively, thereby helping grow their business,” says Lyndon Joss, president, SEMMA. He adds that Melbourne’s south east region currently provides 44 per cent of Victoria’s total manufactured product with manufacturing being the single largest employer.

In the recent past, SEMMA has managed to influence both State and Federal Governments in the areas of procurement policy and provide general assistance to SME manufacturers. “Our efforts have also helped in the extension of the existing WorkCover Service Level Agreement resulting in members profiting from reduced administration costs, better control over claims and proactive WorkCover risk assessment,” says Mr Joss.

SEMMA has also facilitated further “Meet the Buyer” forums to create business opportunities for members and most recently hosted a “private audience with Minister Greg Combet” to discuss the future direction of Australian manufacturing.

For more information and a membership application log in to or call Paul Dowling, Executive Officer on 9238 1565 or 0408 637 713.