Man who brought Internet inside Ford

Man who brought Internet inside Ford

At Ford, the second biggest carmaker in the US, Krishnaswamy Venkatesh Prasad is called the ‘what’s next guy’.

It’s a nickname he acquired as a founding member of Ford’s next generation research team responsible for creating a smart phone and Internet-like experience inside cars.

Prasad has patented over 16 solutions that help the driver do things like search out a friend’s location in real time, listen to Internet radio, browse through favourite music and even get alerts on diabetes and obesity.

He is the brain behind Sync, Ford’s in-car digital solution that helps passengers figure out the best traffic route, read email messages, perform web searches and even tweet and shop online, all through an eight-inch touchscreen.