It used to be that on any given week, sometimes night, there used to be a number of Indian clubs happening in the city. Not anymore.
With conspicuously fewer Indians in the city and on the streets, it almost feels like the market for the Indian night out is slowly fizzling out.
Ash Goswami of Oorja is unequivocal. “The Indian nightclub scene is dead. There is space only for international artistes.”
DJ R-ya (Arya) for Desilicious, says the reasons are many. While the fact that there are not many Indians out there could be a reason,he feels the quality of nightclubs has also been affected.
“There are so many promoters out there who compromise on quality. This results in fights in clubs and this in turn keeps customers away from Indian nightclubs.”
Ash agrees with this point and says that too many amateurs spoil the industry. “They do a party and end up losing a lot of money.”
Ash is unequivocal when it comes to the reason for the scene slowing down. “The headline should be Indian nightclub scene is dead. Students used to form around 60 per cent of our crowd and without them, we can’t really sustain it.”
Reading the trend, Ash started MKOP or My Kind Of Place, which aimed to bring in couples and females in the door. “The good clientele were being driven off by some of the bad customers and this is why I thought of MKOP. It was a place that would be comfortable with quality Bollywood music.”
And the community has been spoilt for choice in this regard. From Apache Indian, to Rahat Fateh Ali Khan, and everything in between has been on offer this summer. With all these events being held in centrally-located, reputable venues, the community is truly coming of age.
In these slow economic times, however, this is having an effect on the nightclubs. “If you spend $100 on a concert one weekend, more and more, people are choosing to stay in the next weekend,” says DJ R-ya.
Organisers of such events feel that the turnouts are better than expected but feel that empty seats are still a disappointment to artistes.
DJ R-ya, with Gurjot, is bringing Sunidhi Chauhan in June to Melbourne. “I am expecting about 3000 people. I’ve been in the business long enough to have realistic expectations. I’ve partnered with someone because I know that while I can bring in 2000, I can bring in more if I partner with someone.”
BLURB 1: The Indian nightclub scene is dead. There is space only for international artistes
BLURB 2: DJ R-ya, with Gurjot, is bringing Sunidhi Chauhan in June to Melbourne